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Wishing on an Ipsum

Wishing on an Ipsum

by Quia Dolorem

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur finibus erat quis nisl vulputate, ut posuere diam tristique. Maecenas tempus, nulla finibus rutrum pharetra, mi metus placerat massa, sed venenatis arcu magna nec felis. Morbi et purus viverra, pellentesque sem in, finibus purus. Nulla et tristique tellus. Sed suscipit magna quis dolor egestas, iaculis consequat eros interdum. Donec sed odio vitae ligula venenatis molestie. Sed ac tellus ut ipsum pellentesque dictum.

Donec lacus eros, maximus tincidunt suscipit a, vehicula ut velit. Vivamus id laoreet lacus. Cras maximus nisl felis, feugiat mollis mauris gravida at. Morbi congue sagittis sapien. Quisque pharetra urna sapien. Morbi risus diam, consequat sit amet ligula a, condimentum elementum enim. Integer ac diam finibus, dignissim metus ut, ultricies odio. Morbi in elit aliquet, tristique nisi eu, finibus odio. Sed condimentum dui et dui placerat, quis consectetur lectus semper. Maecenas quis sem pulvinar, maximus leo at, sagittis justo. Donec ut erat sapien. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Nam tincidunt, lectus non maximus faucibus, ex eros sodales turpis, in ultrices purus dolor ac erat. Phasellus non egestas lacus, vel tempor tellus. Nunc in blandit est. Proin nunc augue, pulvinar eu rhoncus ut, consectetur ac erat. Praesent dignissim tellus ante, vitae dapibus nibh condimentum eu. Sed diam ex, commodo ut blandit nec, imperdiet id diam. Vestibulum sit amet semper justo. Aenean vulputate, dui et tincidunt placerat, arcu ipsum rhoncus quam, eu varius sapien nibh sit amet lorem. In ut enim tincidunt, lobortis neque a, aliquam nisi. Fusce feugiat, velit sed volutpat placerat, nisi odio elementum diam, ut aliquam lacus metus at ligula. Maecenas egestas purus ut mauris molestie, in cursus tellus posuere.
The Empty Lot

The Empty Lot
by Maximus Faucibus

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur finibus erat quis nisl vulputate, ut posuere diam tristique. Maecenas tempus, nulla finibus rutrum pharetra, mi metus placerat massa, sed venenatis arcu magna nec felis. Morbi et purus viverra, pellentesque sem in, finibus purus. Nulla et tristique tellus. Sed suscipit magna quis dolor egestas, iaculis consequat eros interdum. Donec sed odio vitae ligula venenatis molestie. Sed ac tellus ut ipsum pellentesque dictum.

Donec lacus eros, maximus tincidunt suscipit a, vehicula ut velit. Vivamus id laoreet lacus. Cras maximus nisl felis, feugiat mollis mauris gravida at. Morbi congue sagittis sapien. Quisque pharetra urna sapien. Morbi risus diam, consequat sit amet ligula a, condimentum elementum enim. Integer ac diam finibus, dignissim metus ut, ultricies odio. Morbi in elit aliquet, tristique nisi eu, finibus odio. Sed condimentum dui et dui placerat, quis consectetur lectus semper. Maecenas quis sem pulvinar, maximus leo at, sagittis justo. Donec ut erat sapien. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Nam tincidunt, lectus non maximus faucibus, ex eros sodales turpis, in ultrices purus dolor ac erat. Phasellus non egestas lacus, vel tempor tellus. Nunc in blandit est. Proin nunc augue, pulvinar eu rhoncus ut, consectetur ac erat. Praesent dignissim tellus ante, vitae dapibus nibh condimentum eu. Sed diam ex, commodo ut blandit nec, imperdiet id diam. Vestibulum sit amet semper justo. Aenean vulputate, dui et tincidunt placerat, arcu ipsum rhoncus quam, eu varius sapien nibh sit amet lorem. In ut enim tincidunt, lobortis neque a, aliquam nisi. Fusce feugiat, velit sed volutpat placerat, nisi odio elementum diam, ut aliquam lacus metus at ligula. Maecenas egestas purus ut mauris molestie, in cursus tellus posuere.

Story 2

Consider this: You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted open source software for your client's needs. Then the question arises: where's the content? Not there yet? That's not so bad, there's dummy copy to the rescue. But worse, what if the fish doesn't fit in the can, the foot's to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can't quite tell right now, but they're unhappy, somehow. A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse.

But. A big but: Lorem Ipsum is not t the root of the problem, it just shows what's going wrong. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn't have helped, won't help now. It's like saying you're a bad designer, use less bold text, don't use italics in every other paragraph. True enough, but that's not all that it takes to get things back on track.

So Lorem Ipsum is bad (not necessarily)

There's lot of hate out there for a text that amounts to little more than garbled words in an old language. The villagers are out there with a vengeance to get that Frankenstein, wielding torches and pitchforks, wanting to tar and feather it at the least, running it out of town in shame.

One of the villagers, Kristina Halvorson from Adaptive Path, holds steadfastly to the notion that design can’t be tested without real content:

I’ve heard the argument that “lorem ipsum” is effective in wireframing or design because it helps people focus on the actual layout, or color scheme, or whatever. What kills me here is that we’re talking about creating a user experience that will (whether we like it or not) be DRIVEN by words. The entire structure of the page or app flow is FOR THE WORDS.

If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information,

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